Measuring Your Social Media Impact

This Webinar was originally broadcast on:
November 09, 2012 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Measuring Your Social Media Impact
Originally Broadcast On:
November 09, 2012
Time Estimate:
One hour and 15 minutes

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Is your social media strategy working? How well? A key component to being successful is knowing how to assess your plan. In this Webinar, you'll learn what information you should be measuring, and whether you're getting the most out of the valuable time you're dedicating to social media. With so many analytics tools available, it's important to understand both what to measure and how to measure it.

What Will I Learn:
  • Meaningful objectives that will help you measure impact
  • How analytics can help you mark success with social media
  • Tools and techniques that will help you maximize your social media presence
Who Should Take this Course:

Anyone who needs to understand, analyze and evaluate social media statistics.

Course Instructor:

Ellyn Angelotti Kamke

Since joining The Poynter Institute in 2007, Ellyn Angelotti Kamke has helped Poynter explore the journalistic values and the legal challenges related to new technologies, especially social media. She also has helped create and develop Poynter’s use of such interactive teaching tools as online chats and podcasts. You can follow her on Twitter at @ellynkamke.

Her current work is focused on the intersection of journalism, technology and the law. She recently graduated from law school at Stetson University College of Law, where she received the Judge Raphael Steinhardt award for character, leadership and service to the community.

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