Mobile Metrics: Truth and Myths

This Webinar was originally broadcast on:
August 01, 2013 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Mobile Metrics: Truth and Myths
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
August 01, 2013
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

Buy all the Webinars in the Essentials of Mobile Journalism Series and save 25 to 30 percent.

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About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Numbers lie if you are asking the wrong questions. That is as true in mobile analytics as it is on the desktop. But, understanding mobile traffic is only getting more difficult as devices and platforms proliferate.

In this Webinar we will review some of the basic tips and techniques for measuring your mobile audience, some of the myths that get in the way of understanding, and why a metric is only as good as the goal it supports.

This Webinar is part of our series on the Essentials of Mobile Journalism. Get the skills you need to thrive in journalism's mobile age in this special training event. You can save 25 to 30 percent when you buy the series.

What Will I Learn:
  • What consumers are doing and reading on their phones and tablets
  • Which metrics to watch, which to ignore
  • How to use key performance indicators to focus on your most valuable readers
  • Myths to avoid when talking about mobile metrics
Who Should Take this Course:

Anyone responsible for creating content for mobile, building mobile apps and sites or monetizing mobile.

Course Instructor:

Damon Kiesow

Damon Kiesow is a senior product manager at The Boston Globe, where he helps develop new mobile apps and mobile websites for Boston.com and BostonGlobe.com.

In 2010-2011 he was the Digital Media Fellow at The Poynter Institute, studying and writing about the use of mobile technology in journalism. He has presented at numerous conferences and Webinars on the topics of mobile media, change leadership, multimedia newsroom management and photojournalism.

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