Mobile Apps: Expanding Your Reach and Audience

This Webinar was originally broadcast on:
September 08, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Mobile Apps: Expanding Your Reach and Audience
Originally Broadcast On:
September 08, 2011
Time Estimate:
This Webinar is a special 75 minute presentation. Questions from the audience will be answered through out the session.

This Webinar is $9.95 for members of ONA. For registration instructions and the ONA member promotion code, visit the Discounts page.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Mobile apps are becoming an essential tool for reaching people where and how they choose to connect. Media apps are a perfect fit for both smartphones and tablets.

But what is the difference between mobile websites, mobile apps and mobile platforms? When is each most effective?

Should your organization develop an iPhone app, iPad app, or plan for Android and other devices as well?

This Webinar will address these questions and explore how mobile applications can help you reach your target audience in new, revenue-generating ways.

We will look at the case study of the UpTake mobile app, review current successful media apps and discuss great new ways the mobile apps are poised to change how media outlets do business.

What Will I Learn:

We will touch on the issues and solutions around each part of the development cycle:

  • Strategy and concept refinement
  • Planning and designing
  • Build and deployment
  • Promotion
Who Should Take this Course:

Anyone managing or creating a mobile app strategy.

Course Instructors:

Lynn Smith

Lynn Smith is a mobile strategist and founder of Shiny New App, a mobile app strategy and development agency based in Minneapolis. She believes that great user experience is the key to great and successful software. Shiny New App has several apps in the Apple Store, Android Market and deployed internally at companies such as Dow Jones, Best Buy and The Mayo Clinic.

Jason Barnett

Jason is a founder and executive director of The UpTake, a news media organization that merges online video, social media strategy and cutting-edge technologies, tools and access to engage and empower citizen journalists.

Training Partner:

ONAvation Webinar Series

The ONAvation series, a partnership between the Online News Association and Poynter's News University, has been created to focus on applying cutting-edge technology to journalism. Founded in 1999, ONA now has more than 1,600 professional members whose principal livelihood involves gathering or producing news for digital presentation.

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