Today (June 4, 2012) I gave the keynote speech at the European Journalism Centre's 20th anniversary celebration in Maastricht, The Netherlands.
I raised some ideas around the difference between journalism education and training and a journalism degree. I also focused on what I see is the disruption of the educational system (or industry) by the same technology forces that turned the media industry upside down and inside out during the past 20 years. In addition, I reported on the results of a study of professionals and professors about how they see the value of a journalism degree.
What follows below is what I wrote for the speech, minus a few small pieces. Of course, I went off script a few times, but not to any major degree.
The Future of Journalism Education
By Howard Finberg
Director of Partnerships and Alliances, The Poynter Institute
Given 6.4.2012 to the European Journalism Centre conference on the future.
First, let me congratulate the European Journalism Centre on its 20th anniversary. I’m honored and thrilled to have been invited to give the keynote address this afternoon.
Two years ago, at the journalism session at the Amsterdam Picnic Conference, which was hosted by the EJC, I gave a presentation titled the “Future of Journalism.” It was a pretty lofty title for a 45-minute session. And because it was the last session, I stood in the way of the participants getting to the bar. I’m thankful I don’t have that challenge today.
Instead, I’m challenged to share my thoughts about the “Future of Journalism Education.”
There's lots of talk swirling around the topic of the value of a journalism degree.
Roger Ailes, the Fox News chairman and CEO, in a speech at the University of North Carolina recently, told journalism students they should change their major. "If you're going into journalism if you care, then you're going into the wrong profession … I usually ask (journalists) if they want to change the world in the way it wants to be changed,” Ailes said.
Today marks the seventh anniversary (or is it birthday?) of Poynter's News University. We could give you a bunch of numbers that show how much we've grown since we officially launched on April 11, 2005, but we'd rather give you a gift.
So, today only, you can buy one of our most popular Webinars, 100 Ideas to Make Your Journalism Better, for just $4.11.
To take advantage of this limited-time offer, enter the promo code 12DNU411 when you check out. It's good until 11:59 p.m. Eastern time April 11.
Black Friday. Gone.
Cyber Monday. History.
Today, Nov. 29, 2011 is Training Tuesday. This is the day where you give yourself the gift of training. And Poynter NewsU is here to help by offering you a great, one-day only, opportunity to save big on all of your training purchases.
You get half off all of our Webinars, video tutorials and self-directed courses that have a fee. (This offer doesn't include seminars or packages for which we already offer discounts, such as training packages and the 2012 Social Media series or book packages.) You can purchase as many items as your shopping cart will hold. The more you buy, the more you save.
To take advantage of this limited-time offer, enter the promo code 2011BTUESDAY when you check out. It's good until 11:59 p.m. Eastern time Nov. 29. After that, the Training Tuesday savings are gone until next year.
Take care of yourself. Give yourself some Poynter NewsU training. What better way is there to celebrate the power of learning.
Inspired by holiday shopping traditions such as Black Friday and Cyber Monday, Poynter's News University introduced Training Tuesday last year, giving the NewsU community an opportunity to stock up and save on great journalism training offerings. The tradition continues this year, but with one key difference: it's one day only.
So, check your email early on Tuesday, Nov. 29, and look for the email with your promo code. Use it to get 50 percent off all of our Webinars, video tutorials and self-directed courses that have a fee.
We have just crossed the halfway mark for our Introduction to Journalism e-learning class. We've done eight Live Lectures and will have our eighth Live Chat later this week.
As part of NewsU's Introduction to Journalism (J101) pilot program, more than 240 students from our partner schools, Missouri State University, Florida Atlantic University and Cal State, Fullerton, are leveraging the expertise of Poynter as part of a 16-week, college-credit course. The students are learning the basic skills and values of journalism through the use of live video teaching by Poynter faculty and adjuncts, as well as lessons drawn from more than two dozen self-directed modules on NewsU.
Now, our efforts turn to finding the next group of pioneering schools for this innovative journalism education program.
We've learned a great deal about how to conduct this form of education, and I believe we have done a good job giving students a positive experience. Here's what one student had to say:
On Saturday, Oct. 15, NPPA/NPPF teams us with Poynter NewsU for our third all-day video workshop, Video Storytelling with the Pros. It’s a Webinar. It’s a Webinar with a studio audience. It’s great teaching from four great teachers:
We just got closer to our 200,000 user milestone/celebration with the registration of our 195,000 user today, Sept. 22, 2011. This note is just a handy way to ask you, all users, to tell NewsU has we've helped. Did you teach you something? Did we help you get a better job? Or even just a job? Did we make it easier for you to get an "A" in class? Share your stories at our Share Your Stories page. We have prizes to give away, such as training passes, free Webinars and more. Top prize: an iPad. Share and win.
As we work with our academic partners, we find new ways to help teachers in the classroom. And that means we also help students with their journalism education.
Our latest tool is something we are calling a "Digital Course Pack." Working with University of South Florida journalism professor Wayne Garcia, we created an assessment package for a series of self-directed courses. Garcia is using three different Digital Course Packs in three different classes this semester. The course packs are assigned, much like a textbook, and they count for 15 percent of a student's grade.
We see Digital Course Packs as an online supplement to in-class meetings and traditional texts. And while educators have always had the ability to use our self-directed modules as part of their teaching, Digital Course Packs provide additional critical features: tracking and assessments.
We assess the student's learning via multiple-choice quizzes and track other information such as time spent and number of log-ons. To keep track of all of this information we created a new feature on NewsU, the Instructor Dashboard. Here's a view of a student's activity on the dashboard.
[From our e-mail newsletter]
From the beginning, we've counted on you to shape Poynter's News University. Your participation and feedback have made NewsU what it is today -- one of the world's most innovative journalism e-learning sites.
As we get ready to welcome our 200,000th registered user, we're counting on you once again: to tell your NewsU story. We want to know how NewsU has made you a better journalist, a better teacher, a better student or even a better news consumer.
Your Story Counts. Why? Because it helps us demonstrates the scope and impact of NewsU's offerings.
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