Training Tip of the Day

Each day, Poynter's News University will share a tip, a suggestion or idea to help your reporting, writing, editing, photography, design, and multimedia work better. We'll draw tips from our more than 150 training modules. Follow us on Twitter with our #nutip hashtag. Or subscribe to our RSS feed.

  • #209
    To get a useful context, journalists should ask what kinds of green jobs are being created, what role does innovation play in those jobs, and what is the big-picture strategy?
    Oct 09, 2010
  • #208
    Media are much more than advertisements and TV programming. They include all forms of communication, each with its own purpose.
    Oct 08, 2010
    Audience, Journalism Basics
  • #207
    Search engines like when links to a story are descriptive of the story itself.
    Oct 07, 2010
    Online, Multimedia
  • #206
    Having a Facebook presence allows your publication to gain more information about its audience’s interests, which can help with both editorial and selling advertising.
    Oct 06, 2010
    Online, Multimedia
  • #205
    If you’re reporting internationally and you don’t have any contacts before you arrive, visit the editors of the local English-language newspapers. They often will have suggestions.
    Oct 05, 2010
  • #204
    To increase single-copy sales, invest in point-of-purchase sale locations that can also be used for cross-promotions.
    Oct 04, 2010
    Advertising & Sales
  • #203
    Online readers tend to identify inappropriate comments in open chat areas. Set and enforce boundaries to keep discussions in bounds and healthy.
    Oct 02, 2010
    Online, Multimedia
  • #202
    TV news is a very personal medium. One person is telling another a story practically face to face. As a viewer you are involved because you are watching and listening.
    Oct 01, 2010
  • #201
    When writing breaking news for the Web, don’t write around unanswered questions. You can make your story clearer and reach out to the reader by saying you don’t know something. Saying you don’t know something also lets the reader know to come back.
    Sep 30, 2010
    online, Writing
  • #200
    Accuracy means "getting it right." It is an essential responsibility of individual journalists and news organizations. To provide wrong information is a disservice to the public and a sure way to erode the credibility of journalism.
    Sep 29, 2010