- This Webinar was originally broadcast on:
- November 15, 2012 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
- Tablet Design and Storytelling: Poynter EyeTrack Research
- Originally Broadcast On:
- November 15, 2012
- Time Estimate:
- About an hour
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
Get a heads up on what it takes to engage readers using touch screens. Poynter's recent EyeTrack study reveals the latest analysis with practical tips for creating stories that make use of interactivity and touch.
Tablet storytelling requires the same sort of finesse necessary for print or Web design. But touch … well, that’s the new factor in keeping a reader engaged.
What Will I Learn:
- How to craft stories that satisfy users of tablet and mobile
- How reading styles differ across age groups and audiences
- How much people read, how they connect with a tablet screen and what helps them to focus on a story
- How to build audience by understanding the most desirable forms
Who Should Take this Course:
Anyone interested in building audience and storytelling on tablets—journalists, non-profit and PR experts, educators, students, designers and developers.
A design and journalism consultant, Sara Quinn holds the R.M. Seaton Chair for Professional Journalism at Kansas State University. Immediate Past President of the Society for News Design. She taught at The Poynter Institute for more than a decade. Her eyetracking research for Poynter and other organizations on newspaper, tablet and online reading habits helps journalists determine the best forms for storytelling.
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