Open APIs in Action: Your Website and Your Content

This Webinar was originally broadcast on:
June 02, 2011 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Open APIs in Action: Your Website and Your Content
Originally Broadcast On:
June 02, 2011
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is $9.95 for members of ONA. For registration instructions and the ONA member promotion code, visit the Discounts page.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Three years ago NPR became the first media company with a full content API when it launched the NPR API. Since then usage has grown to billions of stories delivered each month.

It has greatly improved software development efficiency, and directly contributed to NPR's ability to rapidly deploy across multiple platforms including iPhone, Android, Chrome and iPad.

This Webinar will talk about the tools and practices that have made open content as important as open source to being efficient in a cross-media and trans-media world.

What Will I Learn:
  • Market challenges and the reasons to put your content into an API
  • What it means to have an ‘Open’ API
  • How having an API enabled NPR’s product & mobile strategies
  • Content challenges in making your content flexible
  • Technical challenges or working with APIs Limitations of flexible content and other lessons learned.
Course Instructor:

Zach Brand

Zach Brand is the senior director of technical strategy and operation at NPR. In this position he oversees all of NPR’s digital media technical efforts, which include the National Public Radio website, the NPR mobile site, the RSS feed, NPR’s Application Program Interface (API), NPR podcasts and online services for stations.

Since Brand joined NPR in October 2007, he has focused on developing extensible and reusable architectures for tools and content.

Training Partner:

ONAvation Webinar Series

The ONAvation series, a partnership between the Online News Association and Poynter's News University, has been created to focus on applying cutting-edge technology to journalism. Founded in 1999, ONA now has more than 1,600 professional members whose principal livelihood involves gathering or producing news for digital presentation.

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