Writing Headlines for the Web: 2010 Edition

Course Overview

Writing Headlines for the Web: 2010 Edition
Originally Broadcast On:
July 29, 2010
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

You also get this Webinar replay if you purchase the SEO and Online Headlines training package.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

This Webinar was originally broadcast on:
July 29, 2010 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

A large share of the traffic to news and information sites – more than a third, in many cases – comes via queries typed into search engines. And though it’s not easy to turn search visitors into loyal users, their numbers command our attention.

In this Webinar, you’ll learn strategies to increase traffic from search tools and keep those users on your site. You'll also learn techniques for writing the all-important web headline.

What Will I Learn:
  • How search engines work and how audiences use them
  • How to choose keywords for maximum relevance
  • How to optimize your content for specialized search engines (Google News)
  • How to hold on to search visitors once they’ve arrived at your site
  • How to measure your headline's effectiveness

"Writing Headlines for the Web" is part of our SEO and Online Headlines training package, which includes this Webinar replay and the self-directed course, Writing Online Headlines: SEO and Beyond. You can purchase each e-learning module individually or buy the SEO training package here.

Who Should Take this Course:

Editors, copy editors, producers and other online publishers who want to learn more about SEO.

Course Instructor:

Eric Ulken

Eric manages the digital projects and storytelling team at PMN, the publisher of The Inquirer, Daily News and Philly.com. He also serves as the newsroom's leader on content management tools, training and video strategy. He joined the company in 2014 as executive director of digital strategy before moving into the newly unified newsroom last year to oversee digital efforts. He previously led digital news and product development at The Seattle Times and held a number of digital roles at the Los Angeles Times, where he co-founded the paper's award-winning Data Desk.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.